‘American Assassin’ Red Band Trailer Shoots Movie to Lead Social Media Buzz

‘American Assassin’ Red Band Trailer Shoots Movie to Lead Social Media Buzz
Dylan O’Brien’s “American Assassin” easily topped social media buzz last week with 59,000 new conversations, according to media-measurement firm ComScore and its PreAct service.

The activity was spurred by the studio holding a social promotion for fans to unlock the new poster online along with the release of a new red band trailer on Aug. 17. The cumulative number of new conversations for “American Assassin” has hit 245,000.

In the movie, Dylan O’Brien plays Mitch Rapp, a CIA recruit whose fiancee is killed in a terrorist attack moments after he’s proposed to her — motivating him to serve in a black ops mission aimed at stopping World War III in the Middle East. He’s trained by deep cover Cold War veteran Stan Hurley, played by Michael Keaton. The film opens on Sept. 15.

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