The joint venture aims at bolstering the pay TV offer of Telecom Italia across linear and non-linear (Svod, VOD and catch-up) and allow the company to thrive amid a highly competitive landscape.
Under the partnership, the two companies will produce together Italian and international content as well as board co-productions. Telecom Italia and Canal Plus will also co-acquire sports rights, among others.
Telecom Italia will detain 60% of the joint venture, Canal Plus will have 40%.
Canal Plus’s original series as well as the in-house productions of Studiocanal (Canal Plus Group’s film and TV subsidiary) which have a strong international potential will also be part of the offer.
Jacques du Puy, Canal Plus International president, said Italy was a major market.
“We delighted to be developing premium content with Telecom Italia and leverage our expertise