“Star Wars: The Last Jedi” set a record for the second-largest Thursday night preview gross in North America, trailing only “Star Wars: The Force Awakens,” which earned $57 million two years ago. “Harry Potter and the Deathly Hallows: Part 2” had been the second-highest with $43 million. “Rogue One: A Star Wars Story” opened a year ago to $29 million at Thursday night previews.
Previews began Thursday at 6 p.m. in North America — about 12 hours after Disney announced it was spending $52.4 billion to acquire 21st Century Fox assets. On Friday, the film launches at 4,232 theaters in the U.S./Canada, including nearly 410 Imax screens, 640 premium large format, 3,600 3D locations, and 212 D-Box locations.
Early surveys of audience reactions Thursday night by comScore’s PostTrack found that 68% rated “Star Wars: The Last Jedi” as “excellent” and another 21% as “very good.” A